A line begins forming at PIZZARUN's front door just before his 11:00 A.M. opening and does not abate till after 3:00 P.M. By 4:30 the crowds start squeezing toward the front of the dinner line. Arun's unique all natural pizza, fair price, and lightning fast service are obviously magic. However, his first franchisee is struggling.

"Everything is the same but he's not getting the business. We can't figure it out. 

Let's Go Cuba 2.0

Last year, after President Obama relaxed travel restrictions to Cuba, this blog began to research incentive travel opportunities to the mysterious island 90 miles off our coast. Like many American travelers, incentive groups were captivated by Cuba’s promise of something new and different. Americans have been prohibited from traveling to Cuba since 1963, so curiosity alone has intensified the allure of our neighbor to the South.

Last Year

After extensive research, we concluded last year that although Cuba presented a colorful and entertaining culture, wonderful food, rhythmic music and dance, intricate history, soothing climate, natural wonders, and a curiously “stuck-in-time” joyful population, it still had a long way to go 

It's Not What You Know... It's WHO You Know

Event Attendance

Competition for event attendance continues to heat up. Planners are charged with improving attendance year after year in a highly competitive event marketplace where it seems like more events are vying for attention every day. The pressure to include the latest innovation, to locate in a trendy location, to present A-list entertainment, and to offer gluten-free, farm-to-table, organic, low carb, vegetarian, pescatarian, low-cal culinary fare has never been more intense. However, recent research into what factors have the greatest effect on attendance indicates that influencers have a greater impact on attendance than any of the factors listed above.


People do business with people they trust. This mantra has been part of the planner’s lexicon for many years. 

Letting the Air Out of Airbnb


  • Ten years ago, Steve Jobs introduced the IPhone and, as he predicted, changed the world. The original device looks almost “cute” alongside the powerhouse cell phones we all use today, but it was a mighty disrupter that upended the music and publishing businesses forever. It even introduced the word disruption to business discourse.
  • Then Travis Kalanick imagined fellow citizens offering each other a lift and Uber disrupted the transportation industry reducing the word “taxi” to an historical reference.
  • After dealing a knock-out punch to the publishing and bookstore industries, Jeff Bezos unleashed Amazon on retailing and mighty department store chains like Macy’s and JC Penney’s could feel the ground give way under their brick and mortar retail palaces.
  • In 2007 Brian Chesky and Joe Gebbia decided to blow up an air mattress and rent it out in their apartment in San Francisco to help pay the rent. When Nathan Belcharczyk showed them how to utilize the new IPhone and internet powerhouse combo to turn their air mattress into a business, Airbnb was born and the travel industry was put on notice.

No More Mom and Pop

The meeting and event planning industry was started by “solopreneurs” (entrepreneurs who strike out on their own) who started their careers as “frienders” (a creative friend who ends up your wedding planner). They are the rare creative people who are also well organized. They learn the event planning business working for you and then naturally strike out on their own, just like you did. The industry is populated by small to medium sized planning agencies started by “solopreneurs” that have thrived as the event planning marketplace has boomed out in front of them.


The explosion of the meeting and event market these past eight years has attracted competition from the big Madison Avenue advertising firms. Until recently, they were content to handle digital and traditional media 

Economic Impact of the Meeting Industry

In the last 20 years, the Meeting and Convention Industry has gone from being an ancillary service provider to the Fortune 500 to a major industry that contributes more to the GDP than the air transportation, motion picture, sound recording, performing arts, and spectator sport industries.

It is important for all meeting planners, whether you work for a large company or are a third party meeting planner in a small firm, to realize how far your industry has come and the impact you now have on the American economy.

CAUTION! Dangerous Curves Ahead

The Indian restaurant market is booming. Foreign restaurant companies like Domino's and McDonald's are taking part in a $48 billion market explosion. This enormous market expansion has been ignited by a variety of factors.

Restaurant company management hears the same cry in every boardroom around the world. "Let's go! We don't want to be left behind. India is another China. We must be part of this boom. What are you waiting for?