Diversification
Tight-knit Irish clans are often guided by an invisible hand. When I asked Jack Lessing, the Chairman of Lessing’s, when the family first got into the retail restaurant business he answered, “It wasn’t until 1977. My mother, a devout Irish Catholic, never wanted the family to sell liquor.”
But in 1977, a friend of Jack’s told him that the only bar in Breezy Point, (the now world famous New York Irish Police and Fireman’s community destroyed in Hurricane Sandy) was for sale. The Bay Terrace Bar was the only pub in a community of 3,800 homes occupied by New York’s Firefighters and Policemen.